Apple Core
A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
Apple Core
AirPort - How Apple made wireless networking happen
In 1999, Steve Jobs needed one more product launch to complete the four-computer matrix he introduced on his return to the company three years earlier. That product was the iBook—a portable version of the hugely popular iMac G3.
iBook had a striking design with eye-popping colors. But what really set it apart was AirPort, Apple’s proprietary version of WiFi, which ushered in the age of wireless computing.
AirPort was such a revolutionary concept that Jobs wanted to prove no wires were required. So he persuaded VP of Worldwide Marketing, Phil Schiller, to jump from a great height while holding an iBook, during a live keynote event.
Based on industry-standard WiFi technology, the story of AirPort's launch, development, and eventual demise, provides a valuable insight into how Apple thinks about emerging standards and adopts them in its products.
LINKS
iBook & AirPort launch at MacWorld New York 1999
https://youtu.be/Fve4x6VFiF8?si=CpzUPli3nrnXOJzi
49:20 iBook Introduction
1:03:20 "One More Thing" - AirPort
1:10:30 AirPort TV Ad
1:14:15 Phil Schiller's AirPort death drop
AirPort Base Station Teardown
https://www.youtube.com/watch?v=C4vy5K7_FW4
AirPort Card Image @ Ashley Pomeroy 2020
https://en.wikipedia.org/wiki/AirPort#/media/File:Apple_AirPort_7877.jpg
