Apple Core
A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.
Podcasting since 2024 • 10 episodes
Apple Core
Latest Episodes
Mac OS X - how Steve Jobs saved Apple’s crown jewel
In 1996, Apple was in serious trouble. The Mac was almost obsolete. Its multitasking was flaky, it couldn’t handle multiple processors, and it kept crashing. Sales were tanking as users switched to Windows NT in droves.Apple appointed a ...
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Season 1
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Episode 10
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59:25
NeXT - the secret to Apple’s salvation and success
The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT.Steve Jobs founded NeXT in 1985, just months after ...
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Season 1
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Episode 9
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56:41
Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro
These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an “intimate way to connect and communicate.”<...
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Season 1
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Episode 8
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1:00:53
iPhone 4 - Apple’s most painful product launch
When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a way to turn the situation...
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Season 1
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Episode 7
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55:17
Safari - how Apple built the engine that powers almost every modern web browser
Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today.When it launched in 2003, Safari faced fierce competition from Micr...
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Season 1
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Episode 6
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1:03:59
